Category Archives: Uncategorized

Blogging Holiday

Blogging for me is all about sharing things that interest me with the people around me…

recently i’ve been using Facebook to do this rather than wordpress – it’s much easier to post to, and more people see it.

so if you are reading this and aren’t my facebook friend, friend me and you’ll get all the stuff that i find interesting.

or go to my google reader link-blog for a web version.

i may come back to this blog in the future, but at the moment facebook is fulfilling the need…



Marc Ecko PR magnet

Marc Ecko is known for doing crazy stuff for PR (like tagging AirForceOne), he’s kinda the street version of Richard Branson…

Here is his latest

Ecko paid $752,467 in the Sotheby’s/SCP bidding war for Bonds’ 756th home-run ball and was rewarded on Saturday when he won the auction. But instead of keeping the prize all for himself, Ecko decided to let fans determine its fate. He has set up a Web site,, where fans can vote on three different possible outcomes for the ball: Send it to Cooperstown with or without an asterisk — to signify the controversy that has accompanied Bonds’ home-run record — or launch it into space.

very clever…

long copy

great example of powerful copy


Tea Partay

the east coast original:

and now the west coast rebuttal:

over 3.5mil in 3 weeks…

Find me a Sponsor

this is an interesting advertising model:

Rouxbe a cooking website that i had a trial membership to.

i quite liked using it, but wasn’t ready to commit to paying for the content for a year (it’s US$50 pa – only $1 pw, but still…)

now they have a new model where i can be sponsored by a company, who will pay my membership, for the right to advertise to me.

Find me a Sponsor

It works like this. You tell us what interests you have in the food and culinary world. We try and match you up with a sponsoring company that will pay your way on Rouxbe. For example, if you tell us that you are interested in wine, we might align you with a value-added sponsor from a winery who can provide you with wine pairings and wine knowledge.

But wait, isn’t this just an ad? Here’s the difference. There are no large or expanding banner ads, no 15 or 30 second ads before or during the content and no pop-ups on Rouxbe. Remember, at Rouxbe the food is the celebrity. This will never change. We promise. Sponsors get to put their logo on the page and are able to provide links to their offerings, but our goal is that these links will be contextual to you and will never interfere with your cooking experience on Rouxbe. Not to mention that all links are completely “opt-in” leaving you in full control.

i’ll let you know how it goes…

Pub Sports


woot :)

the alarm clock of the future…