Amstel PopUp Billboard

on Chapel Street at the moment Amstel Beer have a pop-up billboard. They have taken a shopfront and filled it with hanging beer bottles and a projection on the back wall of branded cartoons.

It’s a very clever idea – impossible to walk past without checking it out.

here are some pics (sorry for the quality, they’re from my mobile phone)

Outside view – notice there’s nothing to give away that it’s an ad
amstel1.jpg

In use – with headphones for music.
amstel2.jpg

Inside view
amstel3.jpg

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