on Chapel Street at the moment Amstel Beer have a pop-up billboard. They have taken a shopfront and filled it with hanging beer bottles and a projection on the back wall of branded cartoons.
It’s a very clever idea – impossible to walk past without checking it out.
here are some pics (sorry for the quality, they’re from my mobile phone)
Outside view – notice there’s nothing to give away that it’s an ad
In use – with headphones for music.