The post “4 reasons why most consumers don’t care about corporate ethics” on the Influx blog came as a bit of a shock to me.
I believe consumers care more now than they ever have before.
Why Consumers Do Care:
Corporate transparency is important
eg – Backlash against Dasani in the UK when it was discovered that it was just filtered tap water (read)
Pressure groups are having an impact
eg – “British grocery and apparel retailer Marks & Spencer plan to spend £200m to become “carbon neutral” by 2012.” (read)
There are more ethical alternatives
Wholefoods (USA), Macro (Aus) etc.
News travels fast
Blogs, Vlogs, Satalite, VoIP – it’s never been easier to get the message out
It’s cool to care
eg – (RED) iPod, AMEX, Gap – (ohh and I want a (RED) AMEX btw)