long copy

great example of powerful copy

Tea Partay

the east coast original:

and now the west coast rebuttal:

over 3.5mil in 3 weeks…

Find me a Sponsor

this is an interesting advertising model:

Rouxbe a cooking website that i had a trial membership to.

i quite liked using it, but wasn’t ready to commit to paying for the content for a year (it’s US$50 pa - only $1 pw, but still…)

now they have a new model where i can be sponsored by a company, who will pay my membership, for the right to advertise to me.

Find me a Sponsor

It works like this. You tell us what interests you have in the food and culinary world. We try and match you up with a sponsoring company that will pay your way on Rouxbe. For example, if you tell us that you are interested in wine, we might align you with a value-added sponsor from a winery who can provide you with wine pairings and wine knowledge.

But wait, isn’t this just an ad? Here’s the difference. There are no large or expanding banner ads, no 15 or 30 second ads before or during the content and no pop-ups on Rouxbe. Remember, at Rouxbe the food is the celebrity. This will never change. We promise. Sponsors get to put their logo on the page and are able to provide links to their offerings, but our goal is that these links will be contextual to you and will never interfere with your cooking experience on Rouxbe. Not to mention that all links are completely “opt-in” leaving you in full control.

i’ll let you know how it goes…

Pub Sports

Chumby

woot :)

the alarm clock of the future…

an open letter to all bosses

Marcus Brown started an ideas company The Ides of March and has even written a letter for you to give your boss :)

Hello.

I think we have a problem, and I’m pretty sure you know which one I’m talking about. I don’t think we can solve the problem on our own, I would like to get some outside help on it and I think I found a little company that can help us.

The company is called “The Ides of March” and it specialises in ideas and innovation. All we have to do is send through a brief description of our problem to marcus@the-ides-of-march.com and we’ll get an idea on how to solve it. I’ve checked and getting a NDA signed isn’t a problem.

The interesting thing is that if we decide that the idea is good and we want to buy it, we determine the value of the idea and it belongs to us. If we don’t want to buy the idea then it is published on The Ides of March website as something called “open source rejection”.

This could be an interesting way to sort things out. What do you think? Have a look at the website, it’s a little odd but explains what it’s all about.

brilliant :)

I’ve been Tagged

Katie has asked me to share a 8 random things about myself…

here goes:

- i can’t function without good food but…
- i prefer to cook (and taste along the way) than eat a proper meal
- i think sometimes the best thing you can do is nothing
- i don’t like wasting words
- i think sydney-siders over-value the view
- family and friends are more important than anything else
- i look taller than i feel
- it’s hard to find shoes that fit

did you learn anything?