on Chapel Street at the moment Amstel Beer have a pop-up billboard. They have taken a shopfront and filled it with hanging beer bottles and a projection on the back wall of branded cartoons.
It’s a very clever idea - impossible to walk past without checking it out.
here are some pics (sorry for the quality, they’re from my mobile phone)
Outside view - notice there’s nothing to give away that it’s an ad
In use - with headphones for music.
Inside view
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Dual Touch Screen Laptop - this is what my dreams are made of.
Now they just have to integrate Multi-Touch sensors (like the iPhone has)
concept by V12 Design
via Trendhunter
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I love this concept - and I love that K-Fed can have a laugh at himself.
Check it out.
via The Superficial
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The post “4 reasons why most consumers don’t care about corporate ethics” on the Influx blog came as a bit of a shock to me.
I believe consumers care more now than they ever have before.
Why Consumers Do Care:
Corporate transparency is important
eg - Backlash against Dasani in the UK when it was discovered that it was just filtered tap water (read)
Pressure groups are having an impact
eg - “British grocery and apparel retailer Marks & Spencer plan to spend £200m to become “carbon neutral” by 2012.” (read)
There are more ethical alternatives
Wholefoods (USA), Macro (Aus) etc.
News travels fast
Blogs, Vlogs, Satalite, VoIP - it’s never been easier to get the message out
It’s cool to care
eg - (RED) iPod, AMEX, Gap - (ohh and I want a (RED) AMEX btw)
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I think demetri martin is bloody funny,
watch:
but what he has just done with Windows Vista is really neat.
clean, funny and compelling - with appropriate branded content.
well worth watching - final episode due this month, but you can still watch the old episodes.
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Does Sony really believe it has the right to censor what is being produced on ‘Blue-Ray’ discs?
apparently:
“no manufacturer would take [pornographic content], citing fears that Sony would cancel production licences with any facility printing pornography” (ITweek)
what if Adobe censored images being saved as a PDF? wouldn’t people just switch to a competitor?
and Sony has a real competitor, one that it should be afraid of - especially after the lessons of VHS vs Betamax where the inferior brand won.
the only saving grace that I can see for Sony is that some manufacturers are producing dual Blue-ray/HD-DVD players and discs - that might keep them in the market for a little longer.
[/rant]
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